037: Angie Lee | How to Sell Online (Without Pissing People Off)

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Angie Lee is a serial entrepreneur, marketing guru, and the host of The Angie Lee Show (former Rich Bitch).

I wanted to bring Angie on the show because she has an insane ability to effectively and constantly sell products on Instagram Stories… and without pissing people off. In fact, I actually like these pitches!

In This Conversation We Cover:

  • [4:30] Growing up in a small midwestern town
  • [9:00] Angie’s transformation over the past year
  • [10:20] What Angie’s business is & how she manages to sell so well online
  • [16:15] Building your audience before a product
  • [18:15] Leveraging video
  • [19:15] Tactical strategies for Instastories & the secret to capturing an audience then closing them
  • [25:20] Why you need to outsource to scale
  • [27:15] The tech & apps behind Angie’s Instastroies
  • [29:25] How living with a camera has affected Angie’s life
  • [36:25] Why being vulnerable about her struggles actually increased Angie’s engagement
  • [38:40] The failure that Angie had to experience so that she could succeed
  • [40:20] The bad behavior that Angie is currently trying to improve
  • [42:10] All of the things Angie does to put play in her life & what her ideal Play Hard life looks like
  • [1:02:15] The rapid fire round

Angie’s Favorite Video Apps

At this point, you can pretty much create any content you need on an iPhone. But you do still need to edit those beautiful videos after you capture them, so I asked Angie how she does it.

  1. InShot – A surprisingly robust video editor for mobile
  2. Hype Type – Add animated text to videos
  3. Continual – This will break your video up into 15-second clips for Instagram

Resources:

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Hi, I’m Rob!

Hi, I’m Rob! It has been said “You are not what you have learned, but what you’ve overcome.”


I have overcome my share of obstacles in order to architect the life of my dreams and uncover the key to lasting, meaningful success. Growing up in Queens (literally on the wrong side of the tracks), my early years were tumultuous, marked by hardship and violence.

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