296: Matteo Franceschetti | Revolutionizing Sleep For Your Best Night’s Rest


Matteo Franceschetti is a genius entrepreneur with multiple large exits. His latest startup venture is Eight, and with it, he has completely transformed the bed. We talk about how everything in life is getting smarter—except our beds—and how we’re still sleeping on the same foam mattresses we were one hundred years ago. Matteo set out to take everything people complained about with their beds and change them. It’s amazing what he’s been able to do, and you’re going to get a kick out of this conversation.

In This Conversation We Cover: 

  • [04:45] Living in Italy versus America
  • [09:11] Why Matteo decided to study law
  • [13:03] The startups Matteo has been involved in and how he became interested in sleep
  • [15:07] Lessons learned from crowdfunding
  • [17:26] Navigating all the new features to put into a bed
  • [21:36] How they get that technology in there
  • [25:50] How temperature affects deep sleep
  • [41:50] The pros and cons of working with your romantic partner
  • [49:49] Creating more belief in what you are doing


Get Rob and Kim’s “Dream Life Course” for FREE when you sign up to receive their blog updates via email