296: Matteo Franceschetti | Revolutionizing Sleep For Your Best Night’s Rest

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Matteo Franceschetti is a genius entrepreneur with multiple large exits. His latest startup venture is Eight, and with it, he has completely transformed the bed. We talk about how everything in life is getting smarter—except our beds—and how we’re still sleeping on the same foam mattresses we were one hundred years ago. Matteo set out to take everything people complained about with their beds and change them. It’s amazing what he’s been able to do, and you’re going to get a kick out of this conversation.

In This Conversation We Cover: 

  • [04:45] Living in Italy versus America
  • [09:11] Why Matteo decided to study law
  • [13:03] The startups Matteo has been involved in and how he became interested in sleep
  • [15:07] Lessons learned from crowdfunding
  • [17:26] Navigating all the new features to put into a bed
  • [21:36] How they get that technology in there
  • [25:50] How temperature affects deep sleep
  • [41:50] The pros and cons of working with your romantic partner
  • [49:49] Creating more belief in what you are doing

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Hi, I’m Rob!

Hi, I’m Rob! It has been said “You are not what you have learned, but what you’ve overcome.”


I have overcome my share of obstacles in order to architect the life of my dreams and uncover the key to lasting, meaningful success. Growing up in Queens (literally on the wrong side of the tracks), my early years were tumultuous, marked by hardship and violence.

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