238: Billy Boughey | Building Unforgettable Events & Experiences

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Billy Boughey is the founder and CEO of Elevate Experiences, an entertainment business where he makes amazing, unforgettable corporate events. He’s got quite a story, though — we talk about growing up in Atlanta, his first Run DMC cassette, and free-styling with The Roots on Jimmy Fallon. You are going to love it.

In This Conversation We Cover: 

  • [03:40] Billy getting his first Run DMC cassette and what it did for him
  • [05:05] How to prep for a TED Talk
  • [07:46] Finding influence in Christian rapper Lecrae
  • [14:27] How money doesn’t change you, it exposes you
  • [19:33] How Billy got into baseball and why he quit after one season
  • [23:28] What magic Billy learned from Disney that he carries with him
  • [25:14] How Elevate builds compelling events
  • [27:54] Where most people go wrong when designing a company culture
  • [30:05] How culture works in a “Me Too” world
  • [37:03] How to refocus
  • [47:05] How to connect being a parent with your business life

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Hi, I’m Rob!

Hi, I’m Rob! It has been said “You are not what you have learned, but what you’ve overcome.”


I have overcome my share of obstacles in order to architect the life of my dreams and uncover the key to lasting, meaningful success. Growing up in Queens (literally on the wrong side of the tracks), my early years were tumultuous, marked by hardship and violence.

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