201: Sterling Griffin | Challenge Your Beliefs to Get to the Next Level

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Sterling Griffin’s whole personal development and entrepreneurial journey really started to take off in 2015. In October of that year, instead of spending his last few dollars on rent, he went to a Tony Robbins seminar. His key takeaway from the event was that he had to start spending time with successful people so he found a community of coaches and spiritual people in Encinitas near San Diego. 

His big breakthrough came when he was complaining to one of those coaches about how he wasn’t selling enough of his online fitness programs. She asked him who his business mentor was but he didn’t have one. Despite the fact that he was living in his car and on his friends’ couches, he borrowed some money and got a coach. That turned out to be the missing piece in his success. He went from being homeless to making over $100,000 in seven months and other fitness coaches wanted to learn what he was doing right so he began teaching them. Now his business is focused on helping struggling fitness professionals create 6-figure coaching businesses in 90 days or less.

In This Conversation We Cover: 

  • [8:03] Are entrepreneurs born or made?
  • [11:13] The impact of Tony Robbins
  • [20:26] Sterling’s dream to make transformation accessible to more people
  • [22:11] Why his coaching program has such a high success rate
  • [34:41] How the average personal trainer in America makes $24,000 a year 
  • [39:39] An employee versus an entrepreneurial mindset
  • [43:59] How cognitive behavioral therapy has had a massive impact on Sterling
  • [49:42] Living in Austin versus living in L.A.

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Hi, I’m Rob!

Hi, I’m Rob! It has been said “You are not what you have learned, but what you’ve overcome.”


I have overcome my share of obstacles in order to architect the life of my dreams and uncover the key to lasting, meaningful success. Growing up in Queens (literally on the wrong side of the tracks), my early years were tumultuous, marked by hardship and violence.

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