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James Patrick stumbled into photography when he was a beat journalist and an editor asked him to take a photo for a story because all the photographers were busy. Now he photographs athletes and fitness professionals for a living. He’s also a best-selling author and the founder of Fitposium, which is an annual conference, online education network and weekly podcast that helps fitness entrepreneurs and talents launch their careers.

In This Conversation We Cover: 

  • [5:04] Why James recently handed over his phone and stepped into a van to be blindfolded and taken out to the desert
  • [7:40] How a chance event prompted him to transform from a journalist into a photographer
  • [13:03] How to take amazing photos
  • [19:01] How to choose a great camera
  • [22:25] What it’s like photographing beautiful women in bikinis and star athletes
  • [29:32] How Fitposium helps fitness professionals create successful businesses
  • [34:00] How James realized he had to focus on more than his business when he found himself severely out of shape, eternally single and with no friends