148: Scott Aaron | Utilizing LinkedIn: The FOUR Layers

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Today on the show I am joined by Scott Aaron, the go-to specialist for all things LinkedIn and personal branding. Scott is a good friend of mine who has taught me so much about resiliency on one end of the spectrum. In our conversation today, Scott and I talk about becoming the man of the house at a young age after his father was sentenced to federal prison, embracing and utilizing LinkedIn the way it was intended, and finding peace with failure and success. This episode is sure to give you fresh ideas on all the ways you market and approach your business, so listen up!

In This Conversation We Cover:

  • [5:10] Codependency being created in his youth  
  • [9:48] Finding out his father was going to federal prison
  • [15:15] How this time played into Scott’s ego
  • [18:45] Why Scott is so open with his story
  • [20:27] The 4 layers to LinkedIn
  • [24:30] The power that we all possess
  • [28:09] Rapid fire with Scott Aaron

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Hi, I’m Rob!

Hi, I’m Rob! It has been said “You are not what you have learned, but what you’ve overcome.”


I have overcome my share of obstacles in order to architect the life of my dreams and uncover the key to lasting, meaningful success. Growing up in Queens (literally on the wrong side of the tracks), my early years were tumultuous, marked by hardship and violence.

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